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Archive for September, 2006

A Big Week for Geeks

I mean, come on, look at it.  I hope they launch at $149, that would be HUGE.It appears that mysterious and arcane forces (like the impending end of Q3 and the subsequent shopping frenzy) have allied themselves to give Geeks an confluence of events that may not happen again in our lifetimes.  Here, in the same week, we are expecting major product announcements from Apple and Nintendo.  If my great-grandchildren can still speak to we fleshly beings, I'm sure I'll tell them tales of this exciting moment.

While Apple is expected to announce a 'true' video iPod and movies in the iTunes store, some rumors fly as far as the tivo-killing set-top boxes or iPhones that are almost certain to seize their respective markets, almost anything could happen once Steve gets to the 'one more thing' slide.  Given the number of people involved, it's quite impressive that Apple retains the ability to not only announce, but also instantly launch a product that people weren't expecting.  If Apple's rumored PVR Mac is ready, this would certainly be a logical event (It's Showtime!) at which to announce it. 

The information that Nintendo is expected to announce answers far more specific questions.  When will Wii launch, how much will it cost, what will be in the box?  That's all we want to know.  The launch is almost certainly sometime in October, although it looks like Nintendo still has to hire people to stuff the boxes.  The cost has been rumored to be as low as $150, although Nintendo has launched its 4 previous consoles at $199 and that's worked out pretty well for them.  Plus, with the competition squarely in the $300-$600 range, they've got plenty of price advantage at $199.  While $150 would be extremely aggressive and sure to make a splash heading into the holidays, it's a solid and frequently-made point that Nintendo is unlikely to price the Wii at only $20 more than the DS lite handheld.  Of course, if they really wanted to make some waves, they'd drop the DS lite to $99, launch the Wii at $150 with a solid Wii-DS link title, and advertise that you can get a Wii, a DS lite, and that new game for the cost of an XBox 360… and you could get TWO such kits for the cost of a PS3!  However, while Nintendo clearly wants to make waves with the Wii, they'd rather make money.

Which brings us to the most hotly debated issue.  What will we get in the box?  My money's on the prevailing thought of the console, 2 controllers with nunchaku attachments, and Wii Sports.  At $199, that is an unheard-of value, and really harkens back to the megahit NES of the 80's, which sold 60 million units over its lifetime into a market with far fewer gamers than there are around today.  If Wii Sports really is bundled with the console, and the Wii is the smash hit is seems poised to be, Wii Sports could be positioned to finally eclipse Super Mario Bros. as the best selling (although bundled) video game yet.  If I recall correctly, it will also be the first console to launch with a bundled game since the Super Nintendo in 1991.

The other option is that we could get a 2-controller, Wii Sports-bundled $199 set at launch for the early adopters, and see a $149 bundle with a single controller and no game for next Christmas, when the ball is really rolling and manufacturing costs are dropping like a stone.  In any case, Nintendo has all the hype and is positioned to be making a killing on the Wii when Microsoft and Sony are still struggling to get a handle on manufacturing costs and collect their first dimes of profit.  Nintendo excels at making money in this business, and I am so ready to help them achieve that goal.  Only a few days until all our questions will be answered… 

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